Born Lucky is a UK design studio producing purposeful, design-led wall art for children.

We believe that a child's bedroom wall space is a privileged position to occupy. It's the first and last thing they see each day. We believe that the artworks on their wall should be purposeful and inspire creativity.

Influenced by Scandinavian and Japanese design principles, our illustrations seek to nurture childhood imagination.

Our carefully selected colour palette invokes a sense of tranquillity and peace, and through iconography we explore narratives of adventure and nature. 

It is important to us that our designs are gender neutral and that our artwork grows with the child throughout the stages of childhood. 

Founder Rose Lihou has previously worked a product designer and illustrator, with a special interest in design for children.


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